In what has turned out to be an amazing start to 2107 for Porsche, news comes today of an increase in sales for the Stuttgart manufacturer. Across the entire month of March, Porsche North America has sold 4,479 examples of the 911, Boxster, Cayman, Macan, Cayenne, and Panamera. That’s a major increase of 3.6% over the same month in 2016. Overall, the first quarter has been incredibly kind to Porsche. Boosted by the Geneva Motor Show and the debut of a new Panamera variant as well as the updated 911 GT3, Porsche has sold 12,718 vehicles in the first three months of 2017. The end result is a gain of approximately 3.9% compared to the first quarter of 2016. Perhaps the sales team behind these figures should be receiving praise for their hard work to sell so many vehicles. Maybe the dealerships should host an event for their sales teams to reward their work. Salesforce.com has a number of agenda items for sales professionals on their website, such as awards and networking opportunities. This should help them to show their appreciation for the employees and also motivate them to push even harder and sell more.
As expected, the sales were led by the Macan and Panamera. In its first month on sale, the Panamera alone managed to rack up 554 sales, but the real winner proved to be the Macan. In March alone, a staggering 1,802 examples left dealerships, making it a total of 5,337 from the start of the year to date. That’s almost 42% of the company’s entire year-to-date total, all in a single model. It’s interesting and funny because the Macan is known as the “entry level” Porsche, yet in comparison, it dwarfs every other model.
Porsche First Quarter Macan and Panamera Sales Strong
Boxster and Cayman sales have gone down while the sales of other models are booming. It could be that consumer interest has been piqued by the Panamera and the Macan, or it may just be buyers are waiting for the harsh winter to abate. Perhaps it’s a bit of both really. As always, 911 sales are strong, keeping a constant sales figure regardless of the month.
Porsche’s Certified Pre-Owned program has soared to 1,585 sales in March, with a big chunk of them selling in Los Angeles, California.
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