What’s In a Name? Maserati Lets Fans Decide What to Call Newest Supercar.

Maserati Ghibli Special Edition

Later this year, legendary Italian automaker Maserati is set to debut a special edition of its highly popular Ghibli, and is inviting their fans on social media to give the car its name. Not much has been revealed about this high-gloss black supercar, but the company is hoping the dark and mysterious nature of its reveal coincides with the look of the car itself.

The 15-second video on Maserati’s Facebook page gives viewers a glimpse of the car’s styling and performance, but shrouding the majority of its aspects in secrecy. The hints dropped in the  video convey an air of excitement about this Maserati Ghibli Limited Special Edition that can only rise until the car is revealed later this year.

Allowing fans to decide on a new name for a product or service is becoming more common. Perhaps the most famous campaign in recent memory was Great Britain’s Natural Environment Research Council’s poll to name its newest research vessel, with the winner being “Boaty McBoatface” thanks to a viral post. Although the NERC overrode the vote and went with the name R.R.S. Sir David Attenborough, Boaty McBoatface is the name of the ship’s underwater research vehicle.

A similar reaction came in 2009, when NASA held a contest to name its newest module on the International Space Station. Current Tonight Show host Stephen Colbert, then the host of The Colbert Report, instructed his fans to suggest naming it after him. While once again the winning name was not ultimately chosen, NASA did name the treadmill the astronauts use for exercise the “Combined Operational Load Bearing External Resistance Treadmill,” or C.O.L.B.E.R.T. for short.

A Rose By Any Other Name

Whether the name of the new Maserati Ghibli Limited Special Edition is the one that gains the most votes in the poll, or is chosen by Maserati executives themselves, one thing is certain: the car will be a powerful force on any street it is driven.

You can learn all about the specs of this new machine once it is released by visiting The Auto Gallery in Woodland Hills, California or subscribing to our newsletter.

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